XS.com Hires Mariana Higa for LATAM Marketing
Dubai-based retail FX and CFDs broker XS.com has appointed Mariana Higa as its LATAM Regional Marketing Director. Higa is based in Peru, and will lead regional marketing initiatives to toughen XS.com’s market positioning and support its business objectives in Latin America.
New Role at XS.com
Higa will oversee promotional campaigns, sponsorships, marketing assets, and industry events in LATAM. She will work with the Sales, Marketing, and Compliance teams to ensure campaigns stay locally relevant, run effectively, and meet applicable regulatory requirements. Her responsibilities will also include evaluating campaign performance, optimising marketing investments, and building relationships with industry stakeholders and media partners.
Who is Mariana Higa?
Higa brings more than ten years of professional experience in regional marketing, business development, and strategic partnerships. Before joining XS.com, she worked at Vantage Markets as CR Growth Regional Manager and CR Growth Team Lead. There, she led regional campaigns, sponsorship initiatives, and industry events across Latin America. Also, she handled budget management, vendor negotiations, performance analysis, and cross-functional coordination.
Earlier, Higa held business development and account management roles at HFM and worked at Exness as a Retail Account Manager. At Exness, she managed client relationships, supported business development, identified potential customers, and worked with clients and introducing brokers to address their needs. Before entering the retail trading industry, she served as Accounts Supervisor at Grupo Noa International and worked as a Medical Interpreter at Interpretia and a Specialist Sourcer at ManpowerGroup.
About XS.com
XS.com is a global multi-asset broker, founded in Australia in 2010. Its headquarters are in Cyprus and the UAE. It provides access to trade CFDs across forex, shares, indices, metals, energy, commodities, crypto, and futures. Clients trade on MetaTrader 4 and MetaTrader 5, with multiple account types. Its stated goal is to provide access to a wide range of financial products.
Wrapping Up
With experience spanning regional marketing, client management, and business development, Mariana Higa joins XS.com to lead its marketing initiatives in Latin America. Her appointment adds regional marketing experience to the broker’s LATAM operations.
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