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CFDs Industry Leader Somesh Kapuria Expands into Prop Trading with Hola Prime


Somesh Kapuria, a seasoned industry executive, has introduced Hola Prime, a new prop trading platform. This venture aims to offer advanced trading opportunities to skilled traders in developed markets.

Who is Somesh Kapuria?

Somesh Kapuria currently serves as the Head of Business Development at AAAFx Global. His extensive experience includes 13 years at Citi, working in New York and India, and a brief stint at BlackRock. He also leads Algomill Technologies. It provides infrastructure solutions for FX and CFDs brokers.

Launch of Hola Prime

Hola Prime is a prop trading platform targeting experienced traders in developed countries. It is registered in Hong Kong and operates offices in Cyprus, Dubai, and India, with a new UK office in progress. The platform has over 100 employees at launch.

Hola Prime targets traders from the United States, United Kingdom, Canada, Australia, and the European Union. According to FPFX Tech, 20% of global prop traders are based in the US, while 10% are in the UK. These regions house a significant number of skilled and experienced traders.

The platform currently supports Match Trader, DXtrade, and cTrader for trading. It plans to expand by adding MetaTrader 4 and MetaTrader 5 for non-US traders. Hola Prime utilizes in-house technology and directly collaborates with top-tier liquidity providers to ensure institutional-grade liquidity for its users.

Hola Markets, an affiliate of Hola Prime, holds an offshore brokerage license from the Comoros regulatory authority. With its own broker license, the company operates independently.

Effects on Traders 

This launch will have these benefits for users:

Increased Prop Trading Opportunities

Hola Primeā€™s launch provides a new platform to showcase skills for traders. Its focus on developed markets like the US, UK, Canada, and Australia creates additional opportunities for experienced traders to profit from prop trading.

Diverse Trading Platforms

The availability of Match Trader, DXtrade, and cTrader platforms offers traders flexibility and advanced features. The planned addition of MetaTrader 4 and MetaTrader 5 for non-US traders ensures a wider range of tools.

Institutional-Grade Liquidity

Hola Primeā€™s in-house technology and partnerships with top-tier liquidity providers ensure access to high-quality liquidity. This benefits traders by offering better execution speeds and tighter spreads.

Independent Operations with Licensing

Hola Primeā€™s affiliate, Hola Markets, operates under its own broker license. It reduces reliance on third-party brokers. This autonomy adds trust and stability for traders using the platform.

Targeting Experienced Traders

Hola Prime creates an environment where experienced participants can thrive by focusing on skilled traders in developed markets. This specialization aligns with the needs of seasoned investors looking for reliable and professional trading platforms.

Summing Up

Somesh Kapuria envisions Hola Prime as a sustainable and transparent prop trading platform. The platform will succeed in a competitive industry by focusing on profitability for traders, solid fundamentals, and regulatory compliance.

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