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By liquidity news Financial Market July 21, 2025

Maria Sharapova Joins CFI as Global Brand Ambassador

CFI has appointed Maria Sharapova as its new Global Brand Ambassador. The appointment brings the five-time Grand Slam tennis champion and Olympic medalist into a prominent role at the financial trading firm.

About the Partnership

Maria Sharapova joins CFI under a multi-year agreement. She will work alongside Lewis Hamilton, the seven-time Formula 1™ world champion and current Global Brand Ambassador. CFI’s selection mirrors shared values: high performance, discipline, and a strong global presence. The partnership will connect CFI’s mission with Sharapova’s personal brand.

Why Maria Sharapova?

Sharapova is one of the most accomplished tennis players. She has five Grand Slam titles and an Olympic silver medal. Also, she has built a diverse business portfolio beyond sports. Her ventures include fashion, wellness, media, and recently, interior design. CFI values her transition from athlete to entrepreneur. Perfect for CFI’s goals of innovation and empowering individuals.

Sharapova’s Role and Impact

Sharapova will lead and appear in global brand campaigns for CFI. She will participate in high-impact media activities and strategic events. Speaking about her new role, she said CFI’s focus on “innovation, education, and empowering individuals” aligned with her own values. She highlighted the importance of staying curious, being prepared, and learning continuously. CFI will use her story to encourage more women and individuals to explore financial opportunities.

About CFI Financial Group  

Hisham Mansour and Eduardo Fakhoury established CFI in 1998. It is a global online trading provider based in Beirut. It offers diverse financial products such as Forex, commodities, and stocks. The company offers equities, currencies, commodities, and other trading options with zero-pip spreads, no commission fees, and ultra-fast execution. CFI recently appointed Ziad Melhem as Group Chief Executive Officer.

Summing Up

The partnership will enhance CFI’s global image as a purpose-driven brand. Her appointment, alongside Lewis Hamilton, shows CFI’s selective approach to ambassador partnerships.

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