eToro Launches AI Suite and Companion ‘Tori’ to Improve Social Investing
eToro has announced a major AI-driven update to improve social investing. The company is launching an artificial intelligence tools suite and a conversational AI companion named Tori. These innovations will help users make more informed decisions, automate strategies, and interact more efficiently with the platform.
AI Tool Features
Initially, the new AI tools will be available only to eToro’s Popular Investors. This group includes top-performing, vetted traders whose strategies can be copied by others through eToro’s CopyTrader system.
These investors will get advanced AI-powered capabilities:
- Develop bespoke trading algorithms for specific investment strategies.
- Automate trade execution using AI-driven systems that reduce latency and improve precision.
- Integrate real-time market data and third-party tools to backtest ideas, analyze trends, and identify opportunities across stocks, crypto, and ETFs.
- Personalize portfolio optimization with recommendations based on user behavior, risk profiles, and market movements.
- Create custom dashboards to track portfolios and monitor risks using tools like Value-at-Risk analysis and stress testing.
- Interact with eToro’s social feed by creating rich media posts using customizable templates.
eToro MCP and Public API Access
A major part of this launch is eToro’s new Model Context Protocol (MCP). It lets AI agents understand and operate within the eToro ecosystem effectively. In addition, eToro is offering a public API. It enables Popular Investors to build their own AI-powered tools and apps on top of eToro’s infrastructure. These tools can be used personally or shared with the wider community.
About Tori
eToro is also launching Tori, a conversational AI assistant. It will be integrated into the platform. Tori is designed to:
- Answer user questions in real time.
- Surface personalized insights based on each user’s activity.
- Guide users through the platform with contextual support.
- Help users understand investing through natural, interactive conversation.
Tori is central to eToro’s broader AI strategy. It supports every innovation the company is rolling out.
AI-Powered Alpha Portfolios
eToro has also introduced seven AI-powered Alpha Portfolios under its Smart Portfolio offering. They are built using advanced analysis of eToro’s proprietary retail trading data.
They use quant-driven strategies previously available only to hedge funds, offering:
- No high entry barriers or hidden costs.
- No restrictive lock-up periods.
- Transparent asset allocation.
These portfolios make institutional-grade investment strategies available to everyday investors.
Benefits for Traders
These tools will offer these benefits:
Faster decision-making
AI tools offer real-time market data and insights. It helps users act quickly on trading opportunities.
Better strategy development
Traders can build and test custom algorithms. It allows for more precise and tailored investment strategies.
Automated trade execution
AI-driven systems execute trades with high accuracy. It reduces human error and minimizes slippage.
Quant-grade tools
Users get features like portfolio stress testing and value-at-risk analysis. They were previously reserved for institutional investors.
Personalized investment insights
AI analyzes user behavior and risk preferences to provide tailored portfolio recommendations.
Smarter social interactions
Rich media tools let users share insights and strategies more effectively within the community.
Exposure to elite strategies
Alpha Portfolios offer access to data-driven strategies. That too, without high fees or entry barriers.
About eToro
eToro is a social trading and multi-asset brokerage platform. It allows users to trade and invest in varied financial instruments, including stocks, ETFs, cryptocurrencies, and CFDs. The platform has unique social trading features like CopyTrader. It lets users replicate the trades of experienced investors. eToro crossed over 35 million users by 2023. It serves in more than 100 countries. Recently, eToro expanded in Asia-Pacific by securing a Capital Markets Services license from the Monetary Authority of Singapore (MAS).
Summing Up
eToro is combining AI and social investing to offer users more control, smarter tools, and deeper insights. The platform is evolving to support a new generation of investors.
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