Swiset: AI, Acquisitions, and Strategic Partnerships
Swiset, a Colombian fintech founded in 2018 by Camilo Tobar and Andrés Jiménez, has become a key player in the trading industry. Its AI-powered platform provides advanced tools for risk management and performance optimization, serving traders, brokers, and trading communities in over 150 countries.
Acquisition of PFT and Proprietary Trading Growth
In November 2024, Swiset acquired Proprietary Firms Tech (PFT), a technology provider for proprietary trading firms. This acquisition merges Swiset’s AI capabilities with PFT’s advanced infrastructure, creating a more efficient and scalable ecosystem for proprietary traders worldwide.
Ross Soodoosingh Joins as Strategic Advisor
In February 2025, Swiset appointed Ross Soodoosingh, former CMO of FXCM and MultiBank, as a strategic advisor. His experience in market positioning and global growth strategies will support Swiset’s expansion.
Swiset’s Services and Solutions
Swiset offers various tools for traders and brokers, including:
- Trading journals for performance tracking
- AI-driven data analysis for better decision-making
- Real-time risk management monitoring
- Access to investment capital for proprietary traders
- CRM and liquidity provider integrations for operational efficiency
Global Growth and Expansion
In August 2023, Swiset became the first Colombian startup accepted into Tenity, a Swiss accelerator, securing $52,000 in funding. The company has expanded its presence at major financial events, including iFX Expo Dubai and top expos in Europe, Asia, and Latin America.
Partnership with M4Markets
Swiset partnered with M4Markets, a global trading solutions provider, to enhance the acquisition and retention of Introducing Brokers (IBs). With Swiset’s AI-driven analytics, M4Markets aims to support its partners with tools for sustainable growth and trader engagement.
By combining technology, acquisitions, and strategic alliances, Swiset continues to strengthen its position in the global trading ecosystem. Its focus on AI-driven solutions makes it a fintech with strong potential in the financial markets.
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