Luis dos Santos Joins Finalto as LATAM Sales Director
Finalto, a leading liquidity and fintech provider, has announced the appointment of Luis dos Santos as its new Sales Director for Latin America. This appointment will help expand Finalto’s presence in growing markets.
Who is Luis dos Santos
Luis dos Santos brings extensive industry experience to Finalto. Most recently, he served as the Global Business Development Head at Markets.com. His career includes key roles in client services and business development at well-known financial firms, including IG, LCG, and Trading 212.
Role and Responsibilities at Finalto
In his new position, dos Santos will focus on identifying emerging market opportunities and forming strategic partnerships across Latin America. His role also includes developing effective strategies tailored to the region. He will also enhance awareness of Finalto’s brand and advanced product offerings.
Effects on Users
The appointment will likely have these effects on traders:
Customized Financial Solutions
With Luis dos Santos’s expertise, Finalto is expected to create tailored financial solutions specific to the Latin American market. This can lead to more localized options that meet the unique needs of traders and investors in the region.
Innovative Trading Products
Dos Santos’s role includes promoting Finalto’s advanced, award-winning products. Traders and investors in Latin America can anticipate an increase in innovative trading tools. It can enhance their trading experience and provide a competitive edge.
Market Opportunities
Dos Santos will be actively identifying and establishing new partnerships in Latin America. This focus on collaboration could lead to better trading conditions, access to liquidity, and new investment opportunities for local traders and investors.
Customer Support
With a background in client services, dos Santos is expected to prioritize customer experience. Traders and investors can benefit from improved customer support. It will likely address market-specific concerns and facilitate smoother trading interactions.
Market Growth
Finalto’s focus on Latin America under dos Santos’s leadership signals increased investment and development in the region. This means an expanding marketplace with more robust infrastructure and support for their trading activities.
About Finalto
Finalto is a global financial services provider. It specializes in liquidity solutions, fintech, and risk management. TradeTech Group rebranded as Finalto in 2021 to better reflect its expanded capabilities. The company serves varied clients, including brokers and financial institutions. Finalto aims to empower smaller brokerage firms by giving them institutional-grade tools and liquidity. Its goal is to drive sustainable growth within the financial ecosystem.
Conclusion
The appointment of Luis dos Santos shows Finalto’s commitment to expanding in the LATAM market. This move will boost Finalto’s vision of meeting growing regional demands for innovative financial solutions.
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