Leverate Brings Challenge Keeper for Prop Firm Trader Retention
Leverate has launched a new tool to solve retention problems in proprietary (prop) trading. Many traders leave after narrowly missing challenge targets. Missed potential revenue and long-term engagement. Challenge Keeper is Leverate’s latest innovation. It helps firms hold on to more traders and monetize failed attempts more effectively.
The Challenge in the Prop Trading
Thousands of skilled traders drop off after minor setbacks during trading challenges. Most challenges have strict conditions. Even small errors — often due to unpredictable market volatility — can force a trader to start over. It frustrates traders and results in lost opportunities for the firm. These near-misses are common exit points. Here, engagement drops sharply and retention suffers.
What Does Challenge Keeper Do?
Challenge Keeper is a retention engine for prop firms. It activates when a trader is close to breaching challenge rules, like exceeding daily loss limits. At that point, traders get the option to pay for a second chance, continue from where they are, and stay in the system. It’s the first tool of its kind in the industry. Built to turn near-failures into revenue and retention wins.
How Challenge Keeper Works
When a trader is about to hit a critical limit, like Max Daily Loss, Challenge Keeper triggers a real-time prompt. Then traders can choose to buy an extension that lets them continue. These prompts are automated and delivered right when traders are most likely to quit. The system also sends out email and platform notifications based on preset thresholds.
Full Integration Across Leverate’s Ecosystem
Challenge Keeper works across Leverate’s full prop firm tech stack:
- In the Broker Portal, admins can set eligibility rules, define conditions by account size or challenge step, and apply pricing models (fixed fee or percentage-based).
- In the CRM, agents can view every Keeper purchase, monitor real-time condition changes, and access full audit trails for transparency.
- In the Client Zone, traders see upgrade options through intuitive checkout modals with transparent pricing and real-time status updates.
Benefits for Prop Firms
This addition will offer these benefits:
Higher Trader Retention
Now, Prop firms can keep more traders who would otherwise quit after small mistakes. Firms prevent unnecessary drop-offs and keep users active with a second chance through Challenge Keeper.
Extra Revenue from Extensions
Firms earn money when traders pay to extend their challenge conditions. It creates a new income stream without changing the core business model.
Reduced Trader Churn
Fewer traders leave the platform frustrated. Real-time offers to continue trading reduce the number of traders abandoning challenges due to minor setbacks.
Longer Trader Lifespan
Traders stay engaged for longer periods with recovery options in place. It means more trading activity and better returns over time for the firm.
Increased Platform Activity
Daily usage goes up as more traders stay in the system. It brings more trades, more engagement, and more opportunities for firms to upsell services.
About Leverate
Leverate is a technology provider in the online trading industry. It offers innovative solutions to brokers. The company is headquartered in Israel with offices in Cyprus, Ukraine, and Hong Kong. It offers access to trading Platforms, including Sirix and MetaTrader solutions.
Summing Up
Leverate will help firms build long-term loyalty with Challenge Keeper. It will give traders the ability to recover and continue.
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