Jan De Schepper Joins Swissquote as New CEO of Finance App Yuh
Swissquote has appointed Jan De Schepper as the new CEO of Yuh, its digital finance app, with immediate effect. It follows Swissquote’s acquisition of PostFinance’s 50 percent stake earlier this year. It gave the company full control of Yuh. Markus Schwab previously led the platform and stepped down in August 2025.
About this Appointment
Yuh has grown quickly in Switzerland’s digital finance landscape. He established it as one of the most successful finance apps in the country. Swissquote aims to integrate Yuh more closely into its broader ecosystem with Jan at the helm. Also, they want to strengthen product coordination and future growth.
Who is Jan De Schepper
Jan has been at Swissquote since 2015, most recently serving as Chief Sales & Marketing Officer. He led global marketing, sales, product strategy, and client care, reporting directly to the Group CEO and board. He has played a key role in driving AI-based product innovations, major sports partnerships with a 600 million plus audience reach, and customer growth aligned with Swissquote’s target of CHF 900 million revenue and CHF 500 million profit by 2028.
Before this role, he served as Swissquote’s Marketing Director. Then, he repositioned the brand from an online broker to a leading digital bank and launched impactful global campaigns. They drove double-digit customer growth year over year. He also currently serves as President of the Swiss Advertisers Association and has been a non-executive board member at Yuh since 2023.
About Swissquote
Swissquote is an online financial and trading services provider. Swissquote specializes in providing services like online trading, forex, cryptocurrencies, and various investment products. It aims to democratize finance by making investing accessible to everyone through technology and innovation. Recently, Swissquote launched its new Market Monopoly Index to capture trading opportunities in monopolistic and oligopolistic markets.
Summing Up
Yuh enters a strategic expansion phase backed by strong industry experience. The leadership change shows Swissquote’s push to scale innovative financial products and enhance user engagement.
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