Equiti Opens Physical Storefront in Sharjah to Attract UAE Traders
Equiti has opened a physical storefront in Sharjah, UAE. It gives prospective and current customers an opportunity to meet its team face-to-face. The new location is the contracts for difference (CFD) broker’s first brick-and-mortar store. Visitors can walk into the store and speak with an experienced team about technology and financial markets. Through the storefront, Equiti will combine its digital services with direct, in-person support.
Physical Brokerage Stores
Equiti’s storefront may be notable in the UAE’s CFD sector. But the concept already exists in other markets. Several Southeast Asia-focused brokers, including moomoo and Futu, operate physical stores across Singapore, Hong Kong and Malaysia. The idea also has roots in traditional brokerage branches, There, investors could visit offices and interact with staff in person.
Growing Market
The UAE, particularly Dubai, has attracted many CFD brokers in recent years. All thanks to its clear licensing framework. Equiti’s move also comes as the number of traders based in the UAE keeps growing. Previously, Capital.com revealed that the Middle East accounted for almost 60% of its total platform volume, with the UAE as its largest market in the region.
What Executive Says
Mohamed Hachichou, General Director of Equiti’s Sharjah Branch, explained that access to financial services entangles more than technology. He stressed the importance of having knowledgeable people available to guide customers and answer their questions. According to Hachichou, the Sharjah store lets Equiti offer this personal connection with its digital capabilities. He also said that making the company’s expertise easier to access may create an even supportive and accessible experience for clients.
About Equiti
Equiti is a fintech-based multi-asset broker. It provides online trading technology for global clients. It offers access to forex, indices, commodities, shares, ETFs, and crypto CFDs through leveraged trading accounts. Clients can trade via MetaTrader 4 and MetaTrader 5 platforms on desktop and mobile. Also, Equiti provides individual, professional, and institutional brokerage services across its regulated subsidiaries in regions such as the UK, UAE, Kenya, Jordan, and Seychelles.
Wrapping Up
Equiti’s Sharjah storefront shows that physical interaction still has a role in an digital brokerage industry. The company is using its physical presence to make its expertise and support accessible to UAE traders.
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