OneRoyal has appointed Dominic Poynter as its new Chief Marketing Officer (CMO). OneRoyal is a retail FX and CFDs broker with a substantial presence in Cyprus, Australia, and Lebanon. The company was looking to strengthen its marketing strategy after the departure of its previous CMO, Vince De Castro. He left in late 2023 to start his digital marketing agency, De Castro Media. Poynter’s appointment will bring fresh leadership and rich industry experience to OneRoyal.
Dominic Poynter has more than a decade of experience in the forex and CFDs industry. He was the CMO at HYCM from 2023 to 2024. HYCM is a prominent online broker. There, he led the company’s go-to-market and digital strategies. Before HYCM, Poynter was the Marketing Director at Axiory from 2020 to 2022. He established that broker as a leading choice for international investors, with customer-centric trading solutions across markets in Africa, MENA, and Southeast Asia.
As OneRoyal’s new CMO, Dominic Poynter will craft and execute comprehensive global marketing campaigns that drive customer acquisition and retention. He will also enhance the company’s brand visibility through targeted digital content and social media strategies. Poynter will analyze market trends and competitor insights to ensure OneRoyal stays ahead of industry changes. Additionally, he will build partnerships to expand the company’s market reach and influence. Poynter will lead a high-performing team of marketers, content creators, and analysts.
Poynter’s appointment will impact OneRoyal’s growth and market position. He has an extensive background in developing marketing strategies for leading brokers. OneRoyal aims to expand its global footprint. Poynter’s ability to lead high-performing teams and build strong partnerships will enhance OneRoyal’s marketing effectiveness and customer engagement. It will position the company for sustained growth in a competitive market.
OneRoyal is a multi-licensed broker providing access to global financial markets. It offers trading products, including forex, cryptocurrencies, oil, metals, shares, and indices CFDs. The company operates under various regulatory licenses. The broker aims to empower traders by providing advanced trading tools, low spreads, and strong customer support. Its goal is to innovate and grow with clients.
The appointment of Dominic Poynter as CMO marks a new chapter for OneRoyal. Poynter’s proven track record will help OneRoyal stay competitive in the ever-evolving financial trading industry.
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