Spotware Partners With Intivion to Deliver an All-in-One CRM for Brokers
Spotware Systems has partnered with Intivion, the fintech company behind AltimaCRM. The partnership brings together three products that cover different parts of a broker’s technology setup: AltimaCRM for client management, cTrader for trading, and cBridge for liquidity connectivity and execution.
Connecting CRM and Trading Operations
cTrader sits at the centre of the partnership. Spotware describes it as its flagship trading platform, used by more than 11 million traders and 300+ brokers and prop firms worldwide. As an Open Trading Platform™, cTrader lets brokers tailor their technology setup to their business needs. It also supports integrations with more than 100 third-party services without vendor lock-in.
Merging Client and Trading Data
AltimaCRM gives brokers one platform to manage sales, onboarding, retention and back-office operations. The integration with cTrader connects client and trading data in one system. It helps brokerage teams follow the client journey from the first contact through ongoing trading activity.
Client Engagement
AltimaCRM connects different communication channels to the client record. These include email, social media, SMS, live chat and VoIP. It gives teams more context when they interact with clients. Retention teams can also use the platform to manage promotional campaigns, loyalty programmes and other client engagement activities.
Liquidity Connectivity With cBridge
The partnership also includes cBridge. It is Spotware’s standalone, fixed-price liquidity bridge. Intivion will offer cBridge alongside its existing solutions. It gives brokers access to liquidity connectivity and execution infrastructure as part of Intivion’s wider technology offering.
What Intivion Says
Aman Sheriff, Founder & CEO of Intivion, focused on trader trust. He explained that brokers face a major challenge in earning and maintaining that trust. He sees the trading experience, including execution and platform reliability, as an important part of that process. Sheriff said the integration connects the trading environment with AltimaCRM. This brings sales, onboarding, client management, retention and partner operations closer together. He believes this gives brokers a more connected technology foundation for building long-term client relationships and growing their businesses.
What Spotware Says
Yiota Hadjilouka, COO of Spotware Systems, focused on the need for brokers to connect their technology and business operations. She explained that modern brokerages need a technology foundation that supports the full client lifecycle. Connecting cTrader with AltimaCRM lets brokers use trading activity as client intelligence across sales, retention, and partner management. According to Hadjilouka, this helps teams make better decisions at different stages of the client relationship. The connection with Spotware’s trading and liquidity technology also helps teams keep the relevant client context throughout that lifecycle.
About Spotware
Spotware Systems is a technology provider offering financial trading solutions. The company brings cTrader — a complete FX and CFD trading platform. Spotware creates innovative and transparent trading solutions. They have a "Traders First™" approach and prioritize the traders' needs and interests.
cBridge is a standalone liquidity bridge that slashes costs by up to 80% through infrastructure-based pricing instead of traditional per-volume billing. The platform-agnostic solution connects cTrader, MT4, MT5, and FIX API to multiple liquidity providers.
About Intivion
Intivion Technologies is a fintech and software company. Aman Sheriff founded it in 2006 as a custom software development firm before entering the FX industry in 2009. Today, it builds technology for Forex, CFD and multi-asset brokers, as well as prop trading firms. Its services include AltimaCRM, AltimaIB, AltimaProp, client portals, VoIP, trading platforms and brokerage infrastructure.
Wrapping Up
The partnership brings CRM, trading and liquidity connectivity closer. The companies will give brokers a connected technology setup across client management, trading, and execution.
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