Pat Guerrera Joins FXTRADING.com as Chief Brand Officer
FXTRADING.com has appointed Pat Guerrera as its new Chief Brand Officer. The announcement was made on December 18, 2025. The Australia-based retail FX and CFDs broker strengthens its leadership team under the leadership of CEO Adam Phillips.
Strengthening the Senior Leadership Team
This appointment came after the recent hiring of Amit Kaushik, formerly of Airwallex, as Chief Marketing Officer. The two roles show a focus on brand, marketing, and growth as FXTRADING.com expands its presence in priority markets.
Who is Pat Guerrera?
Pat Guerrera brings more than 25 years of experience across telecommunications, financial services, and regulated industries. He previously founded and led Re Group within the M&C Saatchi network. There, he spent 16 years building a global brand and experience design practice.
His work includes a 14-year partnership with Optus. There, he led brand strategy and go-to-market transformation initiatives, including multiple brand evolutions and the creation of Yes Agency.
Experience in Financial Services
Pat has worked with major financial institutions such as Commonwealth Bank, ANZ Bank, CFS (Superannuation), and First Sentier Investors. He has transformed brand strategy, customer experience, and market positioning across complex financial services environments.
Role and Focus at FXTRADING.com
Pat will strengthen FXTRADING.com’s brand foundations and refine how the company communicates its story in his new role. He will work closely with CMO Amit Kaushik to build brand awareness, create more cohesive brand experiences, and develop content that resonates with traders.
About FXTRADING.com
FXTRADING.com is a technology-driven online broker. It offers trading in FX and CFDs to retail and professional clients. It uses platforms like MetaTrader 4, MetaTrader 5, FXT WebTrader, and the FXT trading app. The platform provides access to over 500 financial instruments, including forex, stocks, indices, commodities, metals, and cryptocurrencies. The broker offers different account types such as Standard and Professional accounts designed around low spreads, deep liquidity and high leverage, along with fast execution. Its services include multi-asset trading, social trading, fund management solutions, and partnership programs.
Summing Up
Pat Guerrera’s appointment shows FXTRADING.com’s focus on building a stronger, more credible brand. His experience in large-scale brand transformation supports the company’s next growth phase. The move reinforces FXTRADING.com’s long-term commitment to clear positioning and trader-focused communication.
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