Equiti Group Appoints Al Lotter as Head of Creative
Equiti Group has hired Al Lotter as its new Head of Creative. The announcement brings a seasoned advertising leader to strengthen the company’s global branding efforts. Equiti is a UAE-based online trading provider.
New Role and Responsibilities
Lotter is working on-site in the United Arab Emirates. Here, he serves as the creative custodian for the fintech firm’s global brand. His mandate includes leading a comprehensive rebrand. It ensures visual consistency across markets, directing regional creative operations, building high-performing teams, overseeing creative ROI, and aligning strategies with product and marketing teams while tracking emerging trends.
Extensive Career Background
Al Lotter brings over 20 years of expertise in creative leadership across advertising, fintech, and experiential marketing. His career spans senior roles in the Middle East, Africa, and beyond. Prior to Equiti, Lotter worked at Dubai-based ad agency HelloBobby as Chief Creative Officer. There, he managed the full creative process from concept to completion.
He has worked for agencies such as Red House Marketing in Bahrain, Blue Planet Design in South Africa, and BDM Media Group as Managing Creative Director. In Qatar, roles at Studio 88, Network Advertising & Events as Chief Creative Officer, Oasis Group Holdings, and Qanect as Digital & Creative Lead honed his skills in visual identity, client collaboration, and ROI-driven projects for global clients. Freelance stints as Creative Director/Strategist in South Africa and Digital Creative Consultant in Tunisia emphasized audience targeting, GTM strategies, and channel optimization.
New Role at Equiti
Equiti Group values Lotter’s two decades of experience in transforming the financial sector’s visual communication with an authentic, hands-on design philosophy. The approach supports the firm’s ambitions to expand its international footprint. His track record in humanizing complex finance brands through immersive storytelling prepares him to drive Equiti’s innovation and client engagement.
About Equiti
Equiti is a fintech-based multi-asset broker. It provides online trading technology for global clients. It offers access to forex, indices, commodities, shares, ETFs, and crypto CFDs through leveraged trading accounts. Clients can trade via MetaTrader 4 and MetaTrader 5 platforms on desktop and mobile, supported 24/6 by specialist teams in multiple languages. Equiti also provides individual, professional, and institutional brokerage services across its regulated subsidiaries in regions such as the UK, UAE, Kenya, Jordan, and Seychelles.
Wrapping Up
Al Lotter’s appointment shows Equiti Group’s commitment to bold, cohesive branding in online trading. Expect innovative campaigns that improve the firm’s market presence with his proven ability to blend creativity and strategy across regions.
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