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By liquidity news Financial Market May 16, 2025

eToro and Generali Bring New Insurance Products to France

eToro (ETRO) has partnered with Generali to offer life insurance and retirement savings products for French retail investors. Generali is a leading life insurance provider in France. 

eToro’s Local Expansion in France

eToro launched a dedicated local subsidiary called eToro Patrimoine to serve the growing French user base. It shows the company’s intent to establish deeper roots in the French financial services market. eToro aims to deliver tailored solutions that meet the expectations and regulations of French investors by building a local operation.

New Product Offerings

Life Insurance Contract

eToro offers a life insurance contract developed with Generali. It is specifically for the French market. It lets retail investors access long-term savings options backed by one of France’s most trusted insurance providers.

Retirement Savings Plan (PER)

The Plan d’Épargne Retraite (PER) is a key part of retirement planning. eToro’s version is 100% digital and flexible. It supports different investment goals and adapts to varying risk preferences. It makes it accessible for cautious and growth-focused investors both.

Investment Options for Users

Managed and Self-Directed Choices

eToro users can choose between managed portfolios and self-directed investment strategies. Managed portfolios serve multiple risk levels, from conservative to dynamic. These options help users align their investments with their personal financial goals and comfort with risk.

Custom Allocation Options

Investors who prefer more control can build their own portfolios. eToro offers over 500 products to choose from. These include mutual funds, ETFs, individual stocks, and dated bond funds. Users can combine euro-denominated funds with unit-linked products to create a personalized investment mix.

Benefits for Traders

This offering will give these benefits:

Access to Regulated Retirement and Insurance Products

French users can invest in officially recognized retirement (PER) and life insurance products through eToro. These are compliant with local regulations and align with national savings incentives.

More Investment Choices

Users can diversify across mutual funds, ETFs, stocks, dated bond funds, euro funds, and unit-linked products with over 500 available investment options.

Custom Portfolio Control

Users can choose between professionally managed portfolios or build their own. They can choose depending on their risk tolerance and financial goals.

Improved Local Financial Services

eToro offers French IBANs and euro-denominated trading through eToro Money EUR accounts. It streamlines local transactions and reduces currency conversion hassles.

Stronger Local Support

eToro Patrimoine launch means better support for French users, with services designed specifically for local needs and preferences.

About eToro

eToro is a social trading and multi-asset brokerage platform. It allows users to trade and invest in varied financial instruments, including stocks, ETFs, cryptocurrencies, and CFDs. The platform has unique social trading features like CopyTrader. It lets users replicate the trades of experienced investors. eToro crossed over 35 million users by 2023. It serves in more than 100 countries. eToro recently introduced a new feature for its clients in the UK and Europe to transfer crypto assets from external platforms to the eToro Crypto Wallet.

About Generali

Generali is an Italian insurance and asset management company. The company offers multiple products, including life insurance, property and casualty insurance, and asset management services. Generali reported gross written premiums of €95.2 billion, an operating result of €7.3 billion, and a net profit of €3.8 billion in 2024. 

Summing Up

By adding life insurance and PER options through a trusted partner like Generali, and by building a local presence via eToro Patrimoine, the company is bringing comprehensive financial services to France.
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