Deriv Launches Brand Campaign “Trading for Anyone, Anywhere, Anytime”
Deriv has launched its first global brand campaign. Deriv is an online trading platform with over 3 million clients worldwide. The campaign focuses on the company’s long-standing mission: making trading accessible to anyone, anywhere, anytime.
Deriv’s Mission of Accessibility
Deriv was founded in 1999 with a goal to democratise access to financial markets. It has built tools and services that help traders of all experience levels participate with confidence over the past 26 years. The new campaign reinforces this mission and highlights financial inclusion and lowers barriers for everyday people.
Human Creativity Enhanced by AI
Deriv’s in-house creative agency developed the campaign using an AI-first approach. AI tools supported production, enhanced visuals, and elevated storytelling. Human creativity guided the concept and direction.
The result is a campaign that blends realistic narratives with a futuristic feel. It shows how trading itself is evolving.
Three Pillars of Accessibility
The campaign is structured around Deriv’s global pillars:
Anyone
Deriv supports traders at all skill levels and offers intuitive tools, educational resources, and multilingual customer service in more than 22 languages.
Anywhere
Operating globally, Deriv provides seamless access to financial markets through mobile and web platforms.
Anytime
Deriv offers continuous 24/7 access to markets. Going beyond traditional trading hours.
Global Rollout
The company is launching the campaign across digital, social, and traditional media.
Its key highlight is a 45-second cinematic video produced with AI tools. It shows traders from different backgrounds and reinforces Deriv’s core message: trading is open to everyone.
About Deriv
Jean-Yves Sireau founded Deriv in 1999. It is a global online trading company. It started as Regent Markets Group with a mission to make online trading accessible to the masses. Deriv offers trading in CFDs and other derivatives on forex, stocks, indices, cryptocurrencies, commodities, and derived indices. The company operates multiple trading platforms to provide flexibility and control for traders.
Summing Up
Deriv marks a milestone in its journey toward financial inclusion with this global campaign. The company makes trading accessible, secure, and empowering for people around the world by merging human creativity with AI innovation.
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