Broadridge Improves ProxyVote with Pass-Through Voting Upgrade
Broadridge Financial Solutions (NYSE: BR) launched an enhancement to its ProxyVote platform, embedding Pass-Through Voting into the ballot process. Now, eligible investors can select voting policies instantly via email, mobile, or desktop.
What’s New in ProxyVote?
The enhancement lets eligible investors review and pick their voting policy right after casting their proxy ballot. It is accessible via secure email, mobile app, or desktop—no extra platforms needed. Also, it streamlines workflow and keeps everything in one place.
Vanguard Leads the Way
Vanguard jumps in first with its Investor Choice program, the world’s largest retail index fund proxy voting initiative. It simplifies participation for Vanguard fund holders on third-party brokerages.
Leadership Comments
Swatika Rajaram, President of Bank and Broker-Dealer Solutions at Broadridge, said that investor expectations are changing. They want choice, transparency, and a direct role. She added that they are delivering an industry-wide solution that strengthens shareholder democracy.
David Reiner, Head of Investor Choice at Vanguard, said that they are excited to extend their partnership with Broadridge. He added that they are leveraging their ProxyVote experience to meaningfully simplify participation in Investor Choice for investors and advisors who hold Vanguard funds on other platforms.
Key Stats and Growth
- Pass-Through Voting now covers 600+ funds with $8 trillion in assets—up from 100 funds two years ago.
- ProxyVote reaches tens of millions of investors yearly via website, app, and digital channels.
- Broadridge’s network spans 1,100+ banks and broker-dealers globally.
About Broadridge
Broadridge Financial Solutions provides technology and communication solutions for the financial services industry. It contributes to investor communication, proxy voting, and post-trade processing. Also, the company supports banks, brokers, and asset managers with tools that power capital markets and wealth management processes.
Wrapping Up
This update scales investor choice amid rising index fund ownership. It embeds Pass-Through Voting into the full proxy lifecycle. More asset managers plan to join post-proxy season to boost shareholder democracy worldwide.
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